How to communicate and mobilize all the actors for a comitted participation

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Communication in a cooperation project should be diversified and must mobilize several tools that facilitate a persuasive action in several areas:

  • Communication with the outside in a comprehensive way (website, social media) with regular information on what is happening and, above all, about the key moments of the project (press releases, thematic dossiers);
  • Communication to the outside directed to target groups (beneficiaries, professionals, institutions);
  • Communication inside the partnership (collaborative platforms, informal meetings on social networks, electronic communication groups).

One of the communication tasks is to define an identity base for the project and establish a common image that is recognized and used by all.

COMMUNICATION PLAN

Logo and corporative image

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Other tools | leaflet

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Social media – Facebook page

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Social media – facebook open group, for debates and information

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Social media – facebook closed group for the video production with young of Matosinhos

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Site and global information about the key issue and the project

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